Definitions for terms or phrases used throughout the strategic plan process.<\/p>\n\n\n\n
Brand<\/strong> \u2013 A brand is an organization\u2019s promise to, and reputation among, its customers. It defines what they can expect from the institution, and differentiates it from competitors. It is derived from who we are, who Indiana Tech wants to be and who people perceive us to be.<\/p>\n\n\n\n Brand Ambassador<\/strong> \u2013 An individual who advocates or promotes an organization\u2019s brand.<\/p>\n\n\n\n Brand Strategy<\/strong> \u2013 The long-term plan through which an organization defines its brand.<\/p>\n\n\n\n Brand Study<\/strong> \u2013 Conducted by SimpsonScarborough, the Indiana Tech brand study surveyed current students, prospective students, alumni, faculty and staff to assess current perceptions of Indiana Tech, and to identify areas of opportunity for the creation of a compelling, cohesive brand in the higher education marketplace.<\/p>\n\n\n\n Campus Master Plan<\/strong> \u2013 A long-range plan for the university\u2019s facilities and infrastructure.<\/p>\n\n\n\n Co-Curricular Learning<\/strong> \u2013 Experiences designed in collaboration with the degree curriculum to enhance career-focused learning. This may include service learning.<\/p>\n\n\n\n College of Professional Studies (CPS)<\/strong> \u2013 Indiana Tech\u2019s name for a non-traditional education program which was designed for adult learners. CPS courses are offered in face-to-face, online and hybrid formats.<\/p>\n\n\n\n Goal<\/strong> \u2013 A broad primary outcome that an individual or group strives to achieve. A strategy is the approach one takes to achieve a goal.<\/p>\n\n\n\n Mission<\/strong> \u2013 A statement that identifies why the organization exists and defines its purpose in the marketplace.<\/p>\n\n\n\n Modalities<\/strong> \u2013 Different methods by which an educational experience is delivered. For Indiana Tech, these methods include traditional Day School and College of Professional Studies (CPS) evening, weekend and online delivery formats.<\/p>\n","protected":false},"excerpt":{"rendered":" Glossary Definitions for terms or phrases used throughout the strategic plan process. Brand \u2013 A brand is an organization\u2019s promise to, and reputation among, its customers. It defines what they can expect from the institution, and differentiates it from competitors. It is derived from who we are, who Indiana Tech wants to be and who people […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-64","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n